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TopFan vs Kajabi: Which is the better platform for creators?

TopFan is a creator-first platform helping you grow, engage, and earn through courses, subscriptions, and live experiences — free to use, compared with Kajabi's $179+/month software fee.

{Why Choose TopFan over Kajabi?}

Why Choose TopFan over Kajabi?

TopFan gives creators the tools to monetize, engage, grow, & manage their fan business.

More Ways to Earn

More Ways to Earn

Sell memberships, exclusive content, tips, paid DMs, merchandise, courses, and experiences from one platform.

Deeper Fan Engagement

Deeper Fan Engagement

Build stronger relationships through direct messages, polls, private communities, rewards, and personalized fan interactions.

Creator-Led Growth

Creator-Led Growth

Grow beyond social media with discovery tools, referrals, loyal fan rewards, and brand partnership opportunities.

Full Control & Insights

Full Control & Insights

Own your fan data, track content performance, manage access, and protect your content with built-in safety tools.

TopFan is more than a Community Builder

TopFan is an all-in-one, white-labeled platform that empowers organizations to own their audience, control their brand experience, and manage community, content, events, and monetization from a single destination.

Creator Setup & Control

Set up, customize, and manage your creator presence with more ownership.

Feature TopFan Kajabi
Creator Platform Fee Creator Platform Fee 5-15% plus standard 3rd party credit card fees $149-$499+/month plus standard 3rd party credit card fees
Fan Platform Fee Fan Platform Fee No Fan Fee No Fan Fee
Custom Website URL Custom Website URL Custom URL Custom URL
Fan Data Ownership Fan Data Ownership Full Ownership Limited Control
Publishing Scheduler Publishing Scheduler Supported Supported
Creator Setup & Control

Monetization & Selling

Give creators more ways to earn through content, access, and fan purchases.

Feature TopFan Kajabi
Membership Tiers Membership Tiers Supported Supported
Tips on content & DMs Tips on content & DMs Tips Supported Limited
Paid / Locked DMs Paid / Locked DMs Locked DMs Locked DMs
Shopify Supported Shopify Supported Supported Not Supported
Prize Giveaway Prize Giveaway Giveaway Tools Not Available
Monetization & Selling

Content Commerce

Sell different content formats from one creator storefront.

Feature TopFan Kajabi
Videos & Galleries Videos & Galleries Media Selling Media Selling
Audio & Music Audio & Music Audio Selling Audio Selling
Online Courses Online Courses Course Selling Course Selling
Downloadable Content Downloadable Content Downloadable Selling Downloadable Selling
Experiences Experiences Experience Selling Limted
Content Commerce

Fan Engagement & Growth

Build stronger fan relationships through interaction, discovery, and loyalty tools.

Feature TopFan Kajabi
Discovery Algorithm Discovery Algorithm Built-in Discovery Limited
Targeted Outreach Targeted Outreach Supported Supported
Private Chat Rooms Private Chat Rooms Supported Supported
Polls Polls Supported Supported
Loyalty Gamification Loyalty Gamification Loyalty Tools Loyalty Tools
Fan Engagement & Growth

Where TopFan wins over Kajabi

See how TopFan helps creators move beyond locked content with better control, wider monetization, and stronger fan-business tools.

More Creator Control

More Creator Control

TopFan is completely free for creators and gives you a fully white-labeled website and app from day one, while Kajabi charges $149–$499+/month before you sell a single thing and locks branding removal behind its $199+/month Growth plan.

Keep More From Every Sale

Keep More From Every Sale

Keep up to 95% of every merch and ticket sale and 85% on subscriptions with TopFan — no software fee, ever — while Kajabi charges a mandatory monthly subscription plus processing and surcharges whether you make a sale or not.

Turn Fans Into Buyers

Turn Fans Into Buyers

TopFan gives you subscriptions, merch, tickets, and ads in one connected platform, while Kajabi has no native Shopify integration or built-in giveaway tool — both require third-party workarounds.

Own the Audience Relationship

Own the Audience Relationship

Your fans, your data, your relationship — built in from the start with TopFan, while Kajabi's contact exports are capped to your plan size and arrive via an email link that expires in days.

Engage Beyond Content Drops

Engage Beyond Content Drops

TopFan pairs built-in gamification and loyalty rewards with a true discovery algorithm built to grow your audience, while Kajabi's Marketplace is just a curated directory with no rewards marketplace behind its points and badges.

Built for Long-Term Growth

Built for Long-Term Growth

TopFan includes referral tools, real ticketing, and brand collaboration features for every creator, free, while Kajabi locks its affiliate program behind the $199+/month Growth plan with no native way to collaborate on a joint offer.

Other Powerful TopFan Advantages

Additional tools that support safety, analytics, automation, and advanced creator workflows.

Feature TOPFAN Kajabi
Rich analytics Rich analytics Advanced Insights Course Analytics Only
Security Watermarking Security Watermarking Watermarking Not Available
Stream Protection Stream Protection Available Not Available
Block Users Block Users User Blocking User Blocking
Web3 / NFT Integration Web3 / NFT Integration Web3 Support Not Available
VIP access & ticketing VIP access & ticketing VIP Tools Event Tickets Only
Hashtag Organization Hashtag Organization Hashtag Search Not Available
Fan Rewards Fan Rewards Rewards Supported Points, No Marketplace
Creator Collaborations Creator Collaborations Collab Tools Not Available
Brand Ads Brand Ads Available Not Available
Designer Access Designer Access Coming Soon Coming Soon
Auto Translation Auto Translation 243 Languages 16 Languages
Referral Program Referral Program Higher Rewards Growth Plan Only
Who is TopFan best suited for?

Who is TopFan best suited for?

TopFan is built for creators who want to grow beyond exclusive content. Helps creators sell memberships, videos, courses, downloads, merchandise, experiences, and fan access from one platform. TopFan is best suited for creators and creator teams who want stronger fan ownership, deeper engagement, multiple revenue streams, and community-led growth.

Who is Kajabi best suited for?

Who is Kajabi best suited for?

Kajabi is built for course creators and coaches running a structured curriculum business — people who want drip-fed lessons, email funnels, and their own affiliates selling for them. However, creators wanting a true fan community, social-style engagement, or to keep what they earn without a recurring $150–500+/month bill may need a more complete platform experience

Summary

Kajabi is a powerful platform for selling courses, but its recurring software fees can add up as your business grows. TopFan offers a fully white-labeled website, complete ownership of your audience data, and everything in one place—from content and courses to events, memberships, and merchandise.

Testimonials

More than 1,000 Creators Have Trusted Us Since We Started.

I’ve been in the industry for a long time now, from decades in soccer to my transition to health and fitness nearly 10 years ago, but its impact on my life is far more important than the time I’ve spent in it. It's afforded me incredible opportunities coast-to-coast and brought amazing people into my life—but more importantly, it's played a massive role in my mental health. One of the biggest factors for me in pursuing this career and having a passion for it is my own personal experience with the mental health benefits, and wanting to provide that to others with TopFan.
I want to explore new ways to connect with people while maintaining control of what I create and share. Feels like TopFan is a supportive place to do just that!
After being let down by doctor after doctor who couldn't give me answers to my medical issues, and wouldn't listen to my concerns, I decided to seek out answers on my own. I discovered functional medicine and dove headfirst into learning everything I could in an effort to heal myself. Taking a root-cause, whole-body approach really changed the game for me. Over time, I was successfully able to heal myself naturally from all of the things doctors told me I never would. The acne, anxiety, gut issues, fatigue, heavy periods, indigestion, bloating, insomnia, and feeling cold all the time. And then I made it my mission to help others do the same. With TopFan I can offer subscriptions to my services like pantry clean-outs, 1:1 experiences and custom meal plans.
I hold a PhD in Atmospheric Sciences, I’m a certified consulting meteorologist and I’ve been in the weather industry for over 18 years… this space is where I’ll bring all that experience directly to you in the form of subscription based content and experiences.
When I entered the scene in 2022, I saw a gap in creator tools and frameworks designed to help them thrive. Now with TopFan, I’m giving back by sharing my journey and equipping others with the insights they need to navigate the industry with confidence. I’m excited to create a home for my audience, where I can offer new items in my store, like 1:1 calls for creators seeking guidance on brand collaborations, exclusive merch, and subscriptions—all designed to foster growth, connection, and creativity in the food space.
ThePredictors provides real-time analytics on player performance, injuries, and other factors. Our proprietary Banged Up Score (BUS) system evaluates the overall health of teams to predict future performance! We’re using TopFan to build a new experience for our audience where we offer subscriptions to exclusive content for subscribers.
I'm excited to be on TopFan because even after all my travels and experiences, I still find it fascinating what I don't know about the game and life. The stuff i'm learning on a consistent basis is what I want to share with you all on this platform.
I’ve been in the industry for a long time now, from decades in soccer to my transition to health and fitness nearly 10 years ago, but its impact on my life is far more important than the time I’ve spent in it. It's afforded me incredible opportunities coast-to-coast and brought amazing people into my life—but more importantly, it's played a massive role in my mental health. One of the biggest factors for me in pursuing this career and having a passion for it is my own personal experience with the mental health benefits, and wanting to provide that to others with TopFan.
I want to explore new ways to connect with people while maintaining control of what I create and share. Feels like TopFan is a supportive place to do just that!
After being let down by doctor after doctor who couldn't give me answers to my medical issues, and wouldn't listen to my concerns, I decided to seek out answers on my own. I discovered functional medicine and dove headfirst into learning everything I could in an effort to heal myself. Taking a root-cause, whole-body approach really changed the game for me. Over time, I was successfully able to heal myself naturally from all of the things doctors told me I never would. The acne, anxiety, gut issues, fatigue, heavy periods, indigestion, bloating, insomnia, and feeling cold all the time. And then I made it my mission to help others do the same. With TopFan I can offer subscriptions to my services like pantry clean-outs, 1:1 experiences and custom meal plans.
I hold a PhD in Atmospheric Sciences, I’m a certified consulting meteorologist and I’ve been in the weather industry for over 18 years… this space is where I’ll bring all that experience directly to you in the form of subscription based content and experiences.
When I entered the scene in 2022, I saw a gap in creator tools and frameworks designed to help them thrive. Now with TopFan, I’m giving back by sharing my journey and equipping others with the insights they need to navigate the industry with confidence. I’m excited to create a home for my audience, where I can offer new items in my store, like 1:1 calls for creators seeking guidance on brand collaborations, exclusive merch, and subscriptions—all designed to foster growth, connection, and creativity in the food space.
ThePredictors provides real-time analytics on player performance, injuries, and other factors. Our proprietary Banged Up Score (BUS) system evaluates the overall health of teams to predict future performance! We’re using TopFan to build a new experience for our audience where we offer subscriptions to exclusive content for subscribers.
I'm excited to be on TopFan because even after all my travels and experiences, I still find it fascinating what I don't know about the game and life. The stuff i'm learning on a consistent basis is what I want to share with you all on this platform.